Your click through and conversion rates directly correlate with your product’s ranking. Product photos are one of the main drivers for clicks in the Amazon searches and it is therefore in your best interest to make sure you are nailing your product photos and standing out from the crowd.
YOUR AMAZON PRODUCT PHOTO OPTIMIZATION CHECKLIST
- Preparing The Best Amazon Product Photos:
Photos must adhere to Amazon’s minimum product photo requirements. You can include up to 8 additional photos for your product and it is a good practice to use these photos to convey all the vital visual information about your item as well as highlight its sales benefits. Make sure your photos have sufficient resolution to enable Amazon’s zoom function - Points About Your Main Product Photo:
Along with the price point and title, your main photo is one of the primary drivers for clicks to your product, as it is the only photo that is visible in Amazon’s search results. Potential buyers will scan the list of product photos in the search results page, and click on the photos that best convey what they are looking for. Your core product should be well lit and centered with a white background. Make sure the photo fills 80% of the frame. - Angle and Perspective:
Make sure to shoot your product from different perspectives. Aim to make the customer feel as if they have the item in their hand and can turn it around and study it from all angles. - Convey Usage:
Shoot lifestyle pictures of your product being used for its purpose. This allows potential buyers to imagine how they can might use the product for their needs. Show the customer how the product fits into his or her lifestyle, or what lifestyle he or she acquire together with the product. - Background:
Some customers need to imagine how the product fits into their environment. While showing the product in its surroundings, you may also choose to enhance it through the clever choice of accompanying props and products. - Context:
Many products will have a social component that is worth conveying in your photos. Show prospective customers how they stand out as a person with your product or how they can experience it with other people. - Ratios:
It can often be helpful to illustrate the size ratios of your product. Do this by shooting the product in the context of another item. - Unique Selling Points:
Make sure you highlight the key product features that characterize your item and set it apart from the competition. - Packaging:
Remember your packaging may be also an important selling point of the overall package. It can be advantageous to showcase the product in its packaging, especially for products that display status and upscale lifestyle or that can be bought as a gift.
Utilizing the above pointers it is simple for you to create amazing Amazon product photos yourself. If you feel you have nailed your product photos and are still not seeing the conversions you would like on Amazon, never fear. Contact our friendly team of Amazon SEO Experts to find out where we can step in and skyrocket your Amazon ranking and conversions!
