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One of the hottest work-from-home business opportunities from the last decade is the world of Amazon Marketplace selling. Amazon is a competitive online selling space driven by product visibility and price. It’s been more than 20 years since Amazon’s humble beginnings as an online bookstore and it now boasts the title of the world’s biggest […]
With the launch of the Amazon Sales Channel by Shopify, it is now easier than ever to list your products on the largest marketplace in the world and showcase your brand to millions of shoppers. Amazon keyword ranking is a useful feature that helps sellers improve their products and brand. The Amazon sales channel is great […]
Are you looking to have increase your amazon sales rank? You’re not the only one! Once you’ve gone through with the entire process of setting up an Amazon business or if you already have an established Amazon business, the big and important question your team will often be working on, almost every day, will be: […]
Reviews on Amazon hold immense importance for buyers as they reinforce the value of the products and the seller. Amazon has grown to become a giant e-commerce platform where industries are reviewed by customers on an average of 5%. This is an indication of the fact that the possibility of a new product being reviewed […]
With the world turning into a global village as a result of technological advancements and improved communication, ecommerce businesses are thriving today and attracting entrepreneurs from all around the world. You may have heard of one of the main platforms for e-commerce business, Amazon; but what does it cost to start selling on Amazon? Establishing […]
Amazon has spent the last few years expanding its global reach, both in terms of customer numbers, seller numbers, product listings, and the countries it markets to. A quarter of Amazon’s total sales were a cross border in 2017, up by 50% from the previous year, across a total of 13 international marketplaces. Some are relatively […]
Once the biggest e-commerce marketplace in the world, eBay has now slipped well in the rankings behind Amazon, which rivals even Google in its function as a search engine. However, eBay takes the main share as an auctioning platform and holds the most extensive market reach on a global scale. Which one to choose? We’ll […]
WHAT IS THE AMAZON BUY BOX? The Amazon Buy Box is, as its name suggests, the box at the top right-hand side of a product listing. It includes important information about shipping, whether an item is in stock and most importantly, displays an “Add to Cart” button (known as a call-to-action). Why is the Amazon […]
So you’ve decided to start a business selling on Amazon. The first hurdle for most people in your position is deciding what to sell since the last scenario you want is your investment money sitting tied up in stock you’re unable to sell. When it comes to selecting products for your inventory, how do you […]
Your click through and conversion rates directly correlate with your product’s ranking. Product photos are one of the main drivers for clicks in the Amazon searches and it is therefore in your best interest to make sure you are nailing your product photos and standing out from the crowd. YOUR AMAZON PRODUCT PHOTO OPTIMIZATION CHECKLIST […]
As an Amazon seller, when you initially set up your Seller Central account, only you are initially able access your account tools and features. However, you have the option to grant access and share your Seller Central account with co-workers, co-owners or account managers so that they can perform tasks such as editing listing information […]
On Amazon, the ACoS (Advertising Cost of Sale) is a metric that is used to measure the performance of your PPC, or Sponsored Products, campaigns. WHAT IS ACOS AND WHAT IS THE BEST ACOS FOR MY AMAZON PPC CAMPAIGN? How is ACoS Calculated? This metric indicates the ratio of ad spend to targeted sales and […]
There are 3 core elements at the heart of any Amazon SEO Strategy worth its salt: The Product: The product side of marketing deals with conveying the superiority of the product. Paid Marketing Strategies: Paid strategies like headline search, video ads, sponsored products and other display ads make for an essential part of time-bound Amazon marketing campaigns. […]
